Mobile Apps are white hot right now and we are in the midst of an exciting platform shift. In 2011, for the first time ever, sales of mobile devices outpaced computers. Even more astounding is that people are now spending more time in mobile apps than Internet browsers.

With the incredible rate that smartphones are being activated every day, you are smart to be considering how to integrate a Mobile App into your business. As with any new technology, it’s easy to get wrapped up in the shiny newness of it all and if it doesn’t make you money, it’s probably not worth the investment!

If you follow these three Before, During, and After steps, you will be well on your way to cashing in on this mobile explosion!

1. Before: Have a Clear Objective
   Don’t lose sight of your core business objectives. Are you looking for sales, brand awareness, social media engagement, or VIP rewards? It’s easy for us entrepreneurs to become overwhelmed with all of our great ideas. But don’t let the quest for the Perfect App stop you from riding the wave of this amazing opportunity. Be sure to effectively leverage lead generation within your app. As with your website, use the power of a free report, video series, or newsletter to capture their name and email.
2. During: Marketing Plan
   Your Mobile App isn’t going to download itself. Now is the time to prepare your marketing strategy for the launch of your Mobile App. Take the time to carefully prepare your app description and keywords. The App Stores are a new, untapped lead generation source full of buyers with a credit card on file. Your goal is to not only provide great content, but also get your products in front of new buyers with your app shopping cart or an in-app purchase.
   
3. After: Communication and Sales
   With Mobile Apps, you have the power of push notifications. These notifications are brilliant color messages with your business name and have a 97% open rate. Now you can reach your audience when you want, where you want. Send them weekly tips, lead them to a sales page or webinar registration. Take the time to nurture your new list to become loyal raving fans!

 

Cheryl Paulsen is the owner of Mobile Apps For Small Business, the leading company creating robust custom apps at small business prices. She has founded Small Business Renegades as a means to provide cutting-edge, money making information for small businesses seeking dramatic growth and business freedom. She has a passion for helping small business owners see rapid growth in any economy.

For more information and a free 9 Step Blueprint To Your App Success, please click here.