Nearly every day I get emails, direct messages, and comments to our social media posts about copywriting. People who want to learn to write better, convert more sales, close more deals, build their list, and make more money. It’s obvious that our customers and client base know that their copy must close the sale in order to run a business. This is a great thing!
But something keeps coming up that I wanted to share with all of you. It’s the idea that just a ‘few more words’ could change the conversion and just a few ‘pink haired tricks’ could get more money flowing in.
First off, copywriting is an art, not a science. I’ve seen so many people go through some very laborious training and master all the scientific aspects and instructions of copy, yet they are broke. People who work their tail off to get the four-legged stool, the big idea, the lead, headline, and powerful P.S. just as it should be….yet still are not making money.
Copywriting is about FAR more than just words. It’s about people, their current situations, their relationship to you, and what they need.
This might seem elementary and it might seem obvious, but over and over again I find people writing like they are doing a term paper, writing a novel, or worse yet, a romantic letter written to angelic beings!
People are reading your copy.
It’s your job to know who they are and to become so familiar with them that you’d recognize them on the street. You need to know what they think about, worry about, and dream about. It’s important to become very, very aware of the people reading your copy. Each niche, each group of people, and each product is very unique.
Before you memorize all the ingredients on the product or send out smoke signals to the gods of marketing, be sure to get to know VERY intimately the people you are selling to. You should be able to read their mind if you do it correctly.
Study the reading materials your clients read, the books, magazine, periodicals, and the influencers they are following. Don’t try to educate your clients on why they need you. They don’t care. (I’m sorry, I’m not trying to be harsh but simply, they only care about themselves).
Copy is about more than words. What are you doing to improve your copywriting skills this year?
Sandi Krakowski is a Happy Entrepreneur with 11 successful companies under her belt, and a “Back To Basics Step By Step Business” expert who currently serves more than 180,000 clients in over 136 countries. Her systems help the average business owner as well as big corporations get extra-ordinary results quickly. She has a track record for her ‘bringing it into action’ processes that company owners find easy to implement with quick results.
For more information about Sandi Krakowski, visit her website at www.arealchange.com.
