Facebook, more than any other social network, is notorious for making changes to its platform on a regular basis. While this irks some users who already find it tough to keep up with the fast-paced world of social networking, often the tweaks are beneficial to entrepreneurs who use Facebook for business.
Staying up to speed with the changes will keep you on the cutting edge of Facebook marketing for your business – a definite MUST for entrepreneurs who understand how crucial it is to stay savvy in a social media world!
One of the more recent changes involved the addition of a section of photos that are showcased across the top of your Fan Page. Although at first this might seem irrelevant to most business owners (unless you happen to be a photographer!), it can actually be used quite strategically.
Have you been networking at live events? Speaking to groups? Meeting up with influential “movers and shakers” in your industry? If you’ve got pics, show ‘em off here! It’s a subtle but powerful way to position yourself as a well-connected business owner on-the-go. (Impressions are everything!)
To get yourself started, look through recent pictures you may have of yourself. Choose five that fit into the above criteria and upload them to a new Facebook photo album. Your most recent uploads will become the strip of five photos across the top of your profile or Page.
Now, you’ll make a memorable impression on your visitors by giving them a peek into your “high-profile” world as a go-getting entrepreneur – smart!
Christine Gallagher is the founder of ShesGotClients.com, a company dedicated to teaching women entrepreneurs all over the world how to use authentic relationship marketing and online strategies to attract raving fans, enroll more clients, and enjoy more income and freedom in their business, all while sharing their gifts and their message in a much bigger way.
For more information about Christine Gallagher, please visit her website at shesgotclients.com.
