What I like about video marketing is…SPEED. In a matter of minutes you can create a video, upload it to YouTube, and if you know what you are doing, have that video appear on Page 1 before the hour is up. Now that’s fast!
In my previous article I shared a strategy where you can take control of YouTube and get your videos in front of your targeted, ready-to-buy prospects. If you missed it, go back and read “How To Take Control of YouTube, Now!”.
Like the seasoned hunter in the woods without ammunition, knowing how to shoot a gun doesn’t bring home any game unless he has bullets. For the business owner, video is the bullet that can, with the push of a button, bring new found customers to your website or front door. Unfortunately, too many entrepreneurs are walking around with an empty chamber in their video marketing weapon.
Here are a few easy ways to create your video bullets…FAST:
- Record yourself answering a FAQ (Frequently Asked Question)
- Repurpose a Powerpoint. Pick one or two slides from a presentation and spend no more than one to two minutes discussing one idea or concept. To do this, you’ll need computer screen recording software like Camtasia or ScreenFlow.
- Interview a customer, employee, or expert in your niche.
- Take an existing testimonial and read it while showing the image of the testimonial on your computer screen.
- Repurpose old articles and blog posts by adding a voiceover with a few relevant images while recording the computer screen.
Contrary to what you might be hearing in the news, there are plenty of prospects roaming the streets and Internet looking to spend money. Go place a few video bullets in the YouTube chamber and claim yourself a record setting 2012.
Charlie McDermott, aka “The Video Marketing Coach”, is a world renown, video sales expert. He coaches entrepreneurs on how to use direct response video to create crowds of new customers…FAST.
Charlie is the 2010 Glazer-Kennedy Marketer of the Year and the founder of B.E.N., the Business & Entrepreneur Network (www.BENphilly.com), the entrepreneur’s direct line to immediate business growth & increased profits.
To watch a free video and learn how to quickly and easily increase your sales using video go to: www.TheVideoMarketingCoach.com
